To: mailto:carolinelightowler@hotmail.com
Cc: Randy Becker
Sent: Monday, May 05, 2008 9:12 AM
Subject: Misleading signage
Cc: Randy Becker
Sent: Monday, May 05, 2008 9:12 AM
Subject: Misleading signage
Dear Caroline,
Thank you for your recent email regarding our "Think Green" Spring promotion. In reference to our heading, it was actually to convey a "spring" message as everything outside is finally turning green. You will see in our flyer that any reference to products being green is not mentioned at all. However, if you only saw the signs in the store I can understand how this would be misleading. Copp's Buildall has made an effort to be "green" - we offer our customers cloth bags that can be re-used for their purchases, we reduce our lighting in each of our stores throughout the high demand summer season and we try to promote items that will have a benefit to our environment (recycled paint, etc.)
I sincerely hope that you will change your mind about shopping at our stores and we in turn will try not to mislead our valued customers with these types of heading and signage.
Thank you for bringing this to our attention.
Cheryl Neale
Marketing Manager
Copp's Buildall
ph: 519.679.9000
email: cheryln@coppsbuildall.com
No comments:
Post a Comment