To:
Cheryl Neale
Marketing Manager
Copp's Buildall
I had a feeling that this would be the response. I would be prepared to believe 'think green' meant spring, if it were not for the following:
1) By far, the largest 'Think Green' wording in the flyer is conveniently located right next to the 'Every Kilowatt Counts' symbol, and on a page covered in products like CFL bulbs, recycled decking, and rainbarrels.
2) The placement of your 'Think Green' signs does not appear to have much relation to spring. ("Think green! Single lever handle tub and shower faucet - $79.99")
3) I don't believe you're naïve enough to think people will equate the 'Think Green' phrase with spring instead of being environmentally-responsible. The phrase is commonly used in the media, and is obviously not primarily spring-related.
This is a straightforward case of Greenwashing.
Caroline Lightowler
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