Misleading signs

To:  Copps Buildall

 

 

I was appalled when I visited your store on Dundas St. in London, today, to see the signs posted all over certain products saying 'think green!'

 

Attempting to promote products as enviromentally friends, when they have no positive impact on the enviroment at all is highly unethical.  Your flier uses the phrase 'think green!' to promote recycling products and CFL bulbs, which makes sense, but using it to promote sales on barbecues and faucets (not low-flow) is clearly intended to be misleading.

 

Perhaps you could put more time into being 'green' rather than simply greenwashing.

 

"The term 'greenwashing' is generally used when significantly more money or time has been spent advertising being green (that is, operating with consideration for the environment), rather than spending resources on environmentally sound practices. This is often portrayed by changing the name or label of a product, to give the feeling of nature, for example putting an image of a forest on a bottle of harmful chemicals."

 

I am unlikely to be visiting your store again, and will find somewhere else for supplies for my summer building projects.

 

Caroline Lightowler